Advantages

Digital fitness has gained popularity as technology has changed the way humans operate on a daily basis, ultimately changing how people exercise. Particularly during the Covid-19 pandemic, avid gym-goers faced a challenge with businesses closing their doors out of safety concerns for consumers as well as employees and in turn, having nowhere and no way of continuing their workouts. Yet digital fitness apps that have been on the market for years saw a surge in popularity with users looking for guidance and motivation. With on-demand services for at-home workouts that offer the user the choice of which workout programs and difficulty levels to choose, consumers have access to customizable fitness sessions at their convenience. While free workout videos are often available for users on platforms like YouTube, fitness apps such as Nike Training Club, Future, and Peloton allow users to gain expert tips all from home while allowing the consumer the option to pick the classes they want to join and with which trainer they want to work with.

How it works 

Peloton is a digital fitness app for indoor cycling that exploded in popularity during the pandemic. The Peloton digital app can be easily accessed via smartphone, tablet, TV, and web browser and is available to non-Peloton equipment owners. With the digital app, which offers a 1-month free trial, and $13-a-month subscription after that, users can choose from thousands of on-demand classes from cycling, running, strength training, yoga, pilates, and stretching. Peloton owners can choose from exclusive classes, the ability to create multiple member profiles, and gain access to the Leadership board, where users can compete with one another. Peloton offers users two exercise bike options (Bike and Bike+) as well as two different treadmills (Peloton Tread and PelotonTread+).  

The Facts

By utilizing this chart of workouts users search for most, you can compare which apps and platforms most satisfy your exercising needs. Needs that users are most curious about are accessibility, quality, and workout type. The chart below is arranged by workout type.

By the Numbers

Users looking into starting their digital fitness journey should evaluate which platform is most suitable for their needs. Fitness apps can often have varying baseline focuses, such as weight loss or data tracking for workouts. When looking for the app that will fit you best, take advantage of the 1-month-free trials most apps offer, and see which fits your workout and web user needs best.

Written by Media Smart Citizens Content Contributor Vidhi Patel