Identifying Misinformation

As the line between news and entertainment blurs, it becomes difficult to determine what information should be included and broadcast to a massive audience. Documentary filmmakers can become irresponsibly opportunistic. Television producer Gabrielle Schonder met with documentary filmmakers Sarah Teale, Raeshem Nijhon, and Antonino D’Ambrosio for Media Literacy Week 2021 at the “Investigative Documentaries: Uncovering the Truth” panel to examine the ethics of documentary filmmaking. 

Documentary filmmakers have to be extra careful not to trigger a post-traumatic stress reaction from their interviewees if the film deals with sensitive matters. Conversely, some people may overshare, potentially putting themselves in jeopardy or allowing esoteric knowledge to fall into the wrong hands. This situation became a reality for Sarah Teale.

Teale’s documentary, Kill Chain: The Cyber War on America’s Elections, is an investigation into cyber security and US elections. Teale was concerned about protecting the identity of the hacker CyberZeist, a young man from India who hacked into the Alaskan election reporting system. Teale was worried that CyberZeist might inadvertently identify himself or incite violence. What Teale did not expect was for someone to use her film to promote something she disagreed with, expressing extreme frustration about Michael J. Lindell co-opting part of Kill Chain.

Most people know Mike Lindell as the My Pillow Guy. Lindell patented open-cell poly-foam pillows and opened up shop while still addicted to crack. Since he went public about his addiction in 2015, Courts found Lindell’s claims of being a “sleep expert” and claims the product could ease symptoms of cerebral palsy, acid reflux, and menopause to be baseless. Courts also charged My Pillow with tax fraud. After supporting Trump in 2016, Lindell defended Trump’s accusations of voter fraud in 2020, even going so far as to produce, direct, and star in a documentary promoting the specious allegations. 

No one on the panel had a good solution for situations like this. Schonder eloquently laid the burden on viewers, saying, “It’s a wild time, just in terms of propaganda. It’s an awesome time to think about media literacy.” For Schonder, that translates to “being a critical audience member when you sit down to watch something that was recommended to you.” Raeshem Nijhon concluded that viewers must learn to ask, “whose point of view is this, and where is it coming from?” when viewing all documentaries. 

Despite Lindell’s “documentary” title, Absolute Proof, its distributors, the One America News Network, preceded Mike’s production with a lengthy disclaimer separating OANN from Lindell’s statements, reminding viewers not to interpret Lindell’s claims as facts. It’s particularly damning when you consider that OANN is a far-right cable news channel publicly supportive of Trump. Apparently, they were worried about their own journalistic credibility. OANN has been sued by two different electronic voting system companies for defamation because of Absolute Proof. Meanwhile, Lindell has since created his own conservative news media network, LindellTV, with a 24-hour “Frank Speech Live Stream.”

Written by Andrew Scott.

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